When I was in high school there was this group of kids whom I considered to be really cool and I desperately wanted to join this group. So I asked my parents for the same (expensive) sneakers they wore convinced that would do the trick. My mum then bought me the cheap fakes, which off course were very wrong and obviously I never made it to the cool kids.

So I started to present myself as as a “not wanting to wear ridiculously expensive sneakers original person” and joined another group. Like most people I was looking for a common language to express my individuality… by dressing alike

It’s this universal human desire to conform that’s led to Exactitudes

Photographer Ari Versluis and stylist Ellie Uyttenbroek have traveled the world to identify and document modern tribes, focusing on groups as diverse as Brazilian beach honeys in matching bikinis and Dutch grannies in identical beige raincoats. Whether the catalyst to fit in is created by class, gender, rebellion or other faces of identity, each individual subject in a series is posed and shot exactly the same as the others. When placed together in groups, it’s the ubiquitous style code that’s immediately apparent.

Note: looking at Exactitudes may cost you a lot of (fun) time.